Blog Archive

sales
ROUNDMAP

Humility versus Arrogance

We can’t expect customers to share their feedback if we treat them with arrogance. And yet, this is the default mode of operation of most

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ROUNDMAP

The Multipotentialist

Ever since Frederick Taylor suggested applying Adam Smith’s principle of the Division of Labor within the production and industrial engineering industry, to increase worker productivity,

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ROUNDMAP

RoundMap’s Backstory

There is a lot that can be said to what motivated me to create the ROUNDMAP™. I will share some personal details in my upcoming

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Uncategorized

The Health-Growth Paradox

Business growth seems to be on top of everyone’s agenda. We have to innovate to outperform the competition, transform ourselves into a digital business and

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Uncategorized

Introduction to customer narratives

The analogy of a customer ‘journey’ to describe how customers progress in the customer lifecycle is to my understanding incorrect. Humans tend to create narratives to make sense

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Remarkable

My Moment of Inspiration

In 2012 I had an extraordinary encounter at the AMC, the Amsterdam Medical Centre. While I was awaiting treatment, a man was sitting in front

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