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ROUNDMAP

Humility versus Arrogance

We can’t expect customers to share their feedback if we treat them with arrogance. And yet, this is the default mode of operation of most

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ROUNDMAP

The Multipotentialist

Ever since Frederick Taylor suggested applying Adam Smith’s principle of the Division of Labor within the production and industrial engineering industry, to increase worker productivity,

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ROUNDMAP

ROUNDMAP’s Backstory

There is a lot that can be said to what motivated me to create the ROUNDMAP™. I will share some personal details in my upcoming

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The Health-Growth Paradox

Business growth seems to be on top of everyone’s agenda. We have to innovate to outperform the competition, transform ourselves into a digital business and

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Introduction to customer narratives

The analogy of a customer ‘journey’ to describe how customers progress in the customer lifecycle is to my understanding incorrect. Humans tend to create narratives to make sense

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ROUNDMAP

My Moment of Inspiration

In 2012, I had an extraordinary encounter in the AMC, the Amsterdam Medical Centre, with Bart Veldhuizen (†2012). While I was awaiting treatment, there was

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