In the ongoing debate around climate change, a dominant narrative positions CO2 as the primary driver of rising global temperatures. Billions of dollars are being
We can’t expect customers to share their feedback if we treat them with arrogance. And yet, this is the default mode of operation of most
Ever since Frederick Taylor suggested applying Adam Smith’s principle of the Division of Labor within the production and industrial engineering industry, to increase worker productivity,
There is a lot that can be said to what motivated me to create the ROUNDMAP™. I will share some personal details in my upcoming
Business growth seems to be on top of everyone’s agenda. We must innovate to outperform the competition, transform ourselves into a digital business, and analyze
While widely used, the customer journey analogy may fail to capture the complexity of how individuals navigate their relationships with brands. Humans naturally construct narratives
In 2012, at the Amsterdam Medical Centre, a moment unfolded that would deeply touch my heart and forever change my perspective on life. As my
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